I have a hypothesis that successful entrepreneurs can perform at least seven varied skills, one of which is Design. Not the narrow definition of Design, as in the ability to draw, but the larger definition, as in the ability to create a whole customer experience, from name and logo through purchase flow and product look, feel, and action.
As an entrepreneur who can’t draw, I’m captivated by the stories of how designs came to me. Here are four stories from Bloomberg on four, now iconic, designs:
Starbucks’ mermaid
Kikkomon’s bottle
Little Trees
Coca-cola’s bottle
