When I set out to write The Next Step: Guiding you from idea to startup, I imagined someday I’d go back to provide more details on each of the topics covered within that book.
Many diversions later, I’ve finally started fulfilling that vision.
Today, The Next Step: A guide to startup sales and marketing is now available, here on this site, as well as on paper and Kindle via Amazon.
Why do we need another book on sales or marketing?
Most books on sales and marketing assume you have an established company, marketing budget, and sales team. The Next Step: A guide to startup sales and marketing is instead for startups, guiding you though the steps in getting your startup known, and in making your initial sales.
Both marketing and sales are complex topics, and like my previous books, I’ve done my best to break these down into small, bite-sized steps than anyone can follow.