The Most Popular Posts of 2019


What you learn from blogging is that you can never tell which posts will be popular:

#1Selling the First Telephone
By far the most popular post. Why? I’ve no idea. Not once has anyone every told me they read it. It’s read a few time every single day, and thus it can’t be some teacher somewhere who happens to assign it as a reading.

#2The Next Step: Podcast
This is a page, not a post, and it’s really sixtyish audio posts in one, but according to the stats, it’s the next most popular page viewed on this website.

#3A realistic view of the startup “hockey stick”
Ah… the proverbial hockey stick in a startup’s financial projections.  No one believes it, and yet it must be included in any investor pitch.

#4How many entrepreneurs are there in the world?
Walk around with a hammer, and many things look like nails. Live your life as an entrepreneur (or startup investor) and it seems like entrepreneurs are everywhere. They are not.

#5The 140-character (Tweet) pitch
Entrepreneurs fret over the 30-second “elevator pitch”. Here in 2016, entrepreneurs should be fretting more over their 140 character, one-line “tweet pitch”.

#6Don’t Forget to Work (your startup) Backwards
In working with 100+ entrepreneurs I constantly see entrepreneurs looking forward into the unknown future, but few looking backward. Not backward into the past, but backward from their ultimate goal.

#7Your Entrepreneurship Skills
Another page, not a post. This time I know why it’s popular. I assign this to every entrepreneur I work with, and suggest you do the same.

The term “impact investing” was made popular by a book with that title in 2011, but there is no consensus on how to define “impact”.

#9The unintuitive Hype Curve (of startup value)
Why does one startup get picked over another for funding?

#10Forget accounting, focus on ledgers, lists, and summaries
Another lesson. The biggest pitfall I see with entrepreneurs is accounting, or more specifically, how to keep track of sales, customers, and everything else.

#11Breaking the paradigm of startup investment
I like this post so much I wrote a book on the topic. A.k.a. “How to invest without exits”, a.k.a. “You (investors) are doing it wrong!”

#12Investing without “Exits”
Similar to the above paradigm post with with words instead of video.

#13The Role of (startup) Lawyers
Do startups need lawyers?  Absolutely, but not as much as many first-time entrepreneurs think. Lawyers play two important roles for startups.  Rules and Risks.

#14Before the chasm… comes the valley of death
Chasm as in Crossing the Chasm, but first you need to get past the Catch-22 of startup funding that we call The Valley of Death.

#15Hockey sticks are really S-curves
I love uncovering hidden assumptions.  One in particular gets written about every day in one form or another.  The high-speed growth of a handful of startups, of Bitcoin, and other “overnight successes“.

#16How much money DOES it take to start a startup?
Articles like Enough Money To Start a Company? are refreshing.  The quick gist, that even some of the biggest name companies on the planet started with little to no funding.

#17Timeless Things That Aren’t Really Timeless
It’s not just me who appreciates when “timeless things” are not as old as we think.  Did you know that the pro/con list is less than 250 years old?  That we know who invented it?  That it was none other than polymath and U.S. founding father Benjamin Franklin?

#18California Capitalism
The root cause of today’s trouble is that the venture capital industry, along with most of the Angel community are following along a paradigm that works for less than 0.1% of all startups.

#19 – The most popular posts in 2018
Quite a few changes from year to year. As I said earlier, you just can’t tell what will be popular.

19 posts in honor of 2019. Thanks for reading!

By "Luni"


The Next StepThe Next StepThe Next StepThe Next Step The Next StepThe Next StepThe Next StepThe Next Step



Recent blog posts