Logos for Eight of History’s Greatest Artists

I came across these logos on my news feed. I love a good logo, and these are great examples of how logos can the most elegant logos can be simple line drawings. In the last seven years I’ve helped (re)brand more than a dozen companies, and have personally created quite a few of their logos. A quick sampling of that effort is in the following video: Does your logo look this good? If not, why...

Assumed the expert

A hidden assumption in how the world works came up yesterday at a startup pitch event. More than once. It goes like this… When you are the speaker, someone introduces you, and at that moment the audience presumes/assumes that you are an expert in whatever topic you’ve been introduced to present. You remain an expert in the eyes of the audience until either you say something that an...

Too little butter or too much bread?

Is it too little butter, or too much bread? I’m a fan of Seth Godin. I’m a fan of Bilbo too. And I’m one of those people who can’t sit still, who isn’t satisfied working on just one project at a time, and as such, once or twice per year multiple projects all need attention at once, and I’m awash in bread with too little butter to go around. Unfortunately...

The (True) Purpose of Business

Five years ago when this blog was new, I posted an Ignite talk about the true purpose of business. Two years ago, I reprised that topic to help break the myth that the (sole) purpose of business is to maximize shareholder value. My podcast is almost a year old, and last week I not only (re)explained the Ignite talk with more words, but then spent the week talking what Apple, Google, Facebook, and...

Not enough time

To achieve great things, two things are needed; a plan, and not quite enough time.Leonard Bernstein

This is the core idea behind a business accelerator.  Invite a handful of entrepreneurs to focus on planning instead of doing, create some artificial deadlines, and they find more efficient and more likely paths to success.

Image from Flickr

Forget accounting, focus on ledgers, lists, and summaries

Seven years into guiding new entrepreneurs through the thicket of issues between idea and success, I’ve found quite a few common pitfalls and areas where common knowledge is less common than I had thought. The biggest of these is accounting, or more specifically, how to keep track of sales, customers, and everything else. This isn’t at all difficult, it’s just not a topic taught...

The most popular posts in 2018

The 18 most popular posts in 2018: Selling the first telephone A realistic view of the startup “hockey stick” The 140-character (Tweet) pitch Investing without “Exits” The unintuitive Hype Curve (of startup value) Your entrepreneurship skills The art of “cold email” messages SunCulture: drip-irrigation for Kenyan farmers Breaking the paradigm of startup investment Before the chasm… comes the...

Infinite games have different rules

We are taught how to play finite games.  Games where there are fixed rules, a fixed timeline, where the purpose is to win.  But life, sustainability, and the world we want is part of an infinite game: players that come and go, rules that change, where the objective is to keep playing the game. Simon Sinek explains this in the following interview, which is an overview of his new book, The Infinite...

Put yourself in the shoes of a startup investor

Put yourself in the shoes of a startup investor. Every day you review entrepreneurs, through a sort of funnel: very wide at the top and narrow down below, with only a few investments coming out the bottom each year. The average venture capital firm reviews approximately 1,200 companies in order to make 10 investments. At Village Capital, we make contact with nearly 10,000 entrepreneurs a year...


Working with hundreds of startups, various patterns eventually become obvious.  One common pattern is wrapped around the common refrain of mentors to entrepreneurs, “focus“.  The actual pattern is a bit more complex.  It goes like this: 1. You have an idea.  It may feel fully formed, but it’s half-baked.  You know enough about the problem and just enough about the customers to...


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