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A visit to Zirconia

Zirconia is a startup company, not an obscure country. Last week I trekked over to the Zirconia lab/factory in Tukwila, Washington to check-in with the team. While there I shot a quick video visit: And recorded an interview for The Next Step podcast. The company has a breakthrough coating for concrete which seals the surface from decay and prevents the growth of bacteria and fungus. In the...

The (True) Purpose of Business

Five years ago when this blog was new, I posted an Ignite talk about the true purpose of business. Two years ago, I reprised that topic to help break the myth that the (sole) purpose of business is to maximize shareholder value. My podcast is almost a year old, and last week I not only (re)explained the Ignite talk with more words, but then spent the week talking what Apple, Google, Facebook, and...

The Next Step is now a podcast too…

Here in 2018, it seems a bit 19th Century to focus solely on writing books.  Yes, I also write a blog, and those were not invented until the late 20th Century, but podcasts are one of the 21st Century’s contributions to media, and feels like a medium that is just starting to take off. I’ve thus jumped on the podcasting bandwagon using The Next Step brand from my books as the title and...

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