Before jumping into The Next Step process, it is best to read through the first book in that series. Do not stop to answer the questions in each chapter in that first reading, but instead focus on the overall process.
There is no one ideal path through the business planning process. You will be iterating through some of the steps multiple times. However, in most cases, the best place to start is in finding a problem to solve, determining who in the world has that problem, and confirming that enough of those people will pay to have the problem solved to make it worthwhile to create a business to bring them a solution.
These lectures cover chapters 4 through 6 of The Next Step: Guiding you from idea to startup, focusing on separating the problem from the solution. It then continues to chapter 7, describing and comparing Steve Blank‘s “Customer Development Model” and Eric Reis’ “Lean Startup” philosophy, and providing “real world” examples of “minimal viable products” (MVPs).
(Total running time: 44 minutes)
Worksheet
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