Is your startup worth the effort? Starting a startup is an all-consuming effort. Are there enough customers? Do they care about the problem? Are they willing to pay for a solution? Are there enough potential revenues to bother?
These lectures explain how to begin the market research to answer these questions, the realities of pricing, and with those two pieces, then explain how to generate an “opportunity size” to determine if your startup is at all worth starting.
(Total running time: 12 minutes)
1. Market size
2. Pricing
3. Opportunity size
Worksheet
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