This lecture provides a set of tools and techniques for creating your startup’s brand, creating your messaging, and in general, communicating the existence and benefits of your product or service to the world.
(Total running time: 60 minutes)
Real Life Purple Cows
These videos are great examples of a purple cows that are now so commonplace we take them for granted. That is what happens with great, innovative ideas. Turning heads when they launch, then months, years, or a generation later, we can’t imagine the ideas never existed. Note in the Apple video how Steve reminds us how innovative the company has been. As you watch these, think about what you would do to innovate each product again.
Naming your startup
Finding a great name for your startup is a challenge. The following 10 minute video walks you through the process to not only finding a name you love, but also the steps you need to take to ensure that name can be found by others.
Worksheet
Related articles
The 6 Biggest Branding Errors Most Startups Make
Branded in Memory
The Art of Pitching [Journalists]: How I Got Published in The Atlantic
How to Use the ‘Rule of Three’ to Create Engaging Content
3 Recommendations to Grow Small Businesses
