Logos for Eight of History’s Greatest Artists

I came across these logos on my news feed. I love a good logo, and these are great examples of how logos can the most elegant logos can be simple line drawings.

In the last seven years I’ve helped (re)brand more than a dozen companies, and have personally created quite a few of their logos. A quick sampling of that effort is in the following video:

http://fledge.co/2019/7-years-of-rebranding/

Does your logo look this good? If not, why not?

One of the Catch-22’s of startup life is that no one will take you seriously until you look serious. Better yet, look funded. That used to be difficult, but it’s not now. The beautiful Fledge logo seen in the video cost just $305 on 99designs.com. I’ve used that service to design book covers for my books too, as they too need to look professional.

There are a lot of great posts buried in this blog’s archives that are still quite apt. Today is another reprise, this time revisiting the (often invisible) tradeoff between efficiency and resilience. Last time I explained that tradeoff with the case study of electricity blackouts in Texas and how that related to Google’s monopoly on search and Amazon’s dominance of eCommerce...

I’m in a reprise mood this season… recently thinking about a blog post from 2015 with a lesson learned in an old movie on how to blow up a dam. A lesson about the expectations when making a big change to the world. The lesson comes from Force 10 from Navarone, starring Harrison Ford and Robert Shaw. This is a movie I first saw on a Sunday afternoon on TV as a pre-teen, and then dozen...

“History Doesn’t Repeat Itself, but It Often Rhymes” (Twain). Wednesday, November 6th, and it feels a bit more repeat than rhyme. Eight years ago I posted Plan 11. It seems apt to reprise that post. 2016 Every event in Seattle this week seems to start with a lamentation of last week’s election results. Three days after posting about #lemonade and I’m getting more funny...

The amazing Berkshire Hathaway set two new huge milestones this week: (i) The stock price of the BRKA shares are now more than $700,000 each, up from $7.50 when Warren Buffett bought his first share in December 1962. And with that (ii) the market cap of the company now exceeds $1 trillion. Quite amazing unto itself, but even more amazing when you look at the other trillion dollar companies of the...

There are so many lessons in startups, startup investing, and technology adoption that come from looking back a few decades. For example, I’m out of the 1970s nostalgic computing rabbit hole, but that journey has subsequently led to reviewing the technological progress of the late 1900s and early 2000s. This week, that was the rise of the RISC-based CPU, which was then obviously going to...