Rhymes with Orange

One of my favorite topics to teach is how to name your startup. Naming can be difficult. Naming can be tricky. You not only need to think up a great name, but you also then need to worry about whether you can own the matching domain name, the Twitter handle, the Facebook page, etc. But even more important than those, you need to worry about what else is in the search results when you Google the name.

I love the Fledge brand name, but back in 2012 it was third on my list. The first choice name was taken by another business accelerator. I could have purchased the .com for the second choice, but the Google results were full of chicken incubators. I like chickens, but didn’t want my company sitting on a page surrounded by chicken incubators. The only results for “fledge” were Wikipedia’s article defining the English word, along with similar pages for dictionaries.

Original cartoon at Rhymes with Orange

I’m in a reprise mood this season… recently thinking about a blog post from 2015 with a lesson learned in an old movie on how to blow up a dam. A lesson about the expectations when making a big change to the world. The lesson comes from Force 10 from Navarone, starring Harrison Ford and Robert Shaw. This is a movie I first saw on a Sunday afternoon on TV as a pre-teen, and then dozen...

There are so many lessons in startups, startup investing, and technology adoption that come from looking back a few decades. For example, I’m out of the 1970s nostalgic computing rabbit hole, but that journey has subsequently led to reviewing the technological progress of the late 1900s and early 2000s. This week, that was the rise of the RISC-based CPU, which was then obviously going to...

The buzzword of 2024 is “AI” and like social, mobile, cloud, fintech, and blockchain, every startup is claiming to have it and every big startup fundraising is claiming to expand what can be done with it. Or in short, we’ve been here before. A Grand Unified Theory of the AI Hype Cycle does a very good job explaining how this will play out in 13 steps, and how it already played...

I’ve never been able to explain why I have so hard of a time believing consultants. What is it about their role that make their conclusions so often so wrong? None other than Steve Jobs explains… in less than two minutes. “I don’t think there is anything inherently evil in consulting” … but “You never really taste it.” – Steve Jobs Share...

Nine of every ten startups fail. For the the last decade I’ve been sharing my 30+ years of experience to help lower that horrible statistic. And it is working. Eight of our ten of the companies at Africa Eats are still running, the oldest now over 10 years old and many soon to reach that milestone? How? Business planning. By not stopping with a Plan A, as Plan A rarely succeeds. By not only...