The future you want, rather than the future that might otherwise be

One of the challenges of being an “impact investor” is explaining to others what you mean by “impact” as the definition varies from person to person. The best explanation I’ve ever heard came from Ted Levinson of Beneficial Returns on a panel at a recent SOCAP 365 event in San Francisco (which I heard on the “Unusual Investments” episode of the new Money & Meaning podcast).

Traditional investing is moving money in the future you predict, while impact investing is moving money into the future you want – Ted Levinson

That’s the clearest, most succinct explanation I’ve ever heard. Thank you Ted.

[Image from Flickr]

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