i. How to Read this Book
ii. Angel vs. Venture Scale Investing
PART I – WHAT
1. What is Funding?
2. A Sales Process
3. Funding Sources
4. 500,000 Startups
5. Who gets Funded?
6. Accreditation and Solicitation
PART II – WHERE
7. Self Funding
8. Friends & Family
9. Crowdfunding
10. Angels
11. Venture Capital
12. The Proverbial 10x
13. Other Stages, Other Returns
14. Other Investors
15. Strategic Investors
16. Customers
PART III – HOW
17. Rounds of Funding
18. Debt and Equity
19. Convertible Debt
20. Revenue-based Investments
21. Cost of Capital
22. Cap Tables
23. Valuation
24. Traction
25. Lower Startup Costs
26. The Investment Thesis
27. The Impact Investing Thesis
PART IV – AFTER
28. Milestones / Use of Funds
29. Closing the Funding
30. Investors are Partners
31. Board of Directors
32. Firing the CEO
33. Investor Relations
34. Exits
35. My Startup is Different
APPENDIX
How to speak “Investor”
