i. Is this Book for You?
ii. Pitching vs. Storytelling
BEFORE YOU BEGIN
1. The Ideal Pitch
2. A “Pitch” Outline
3. Story Elements
4. No Thinking
5. The First Draft
SLIDE BY SLIDE
6. The Opening
7. The Problem & The Customer
8. Importance & Trends
9. Your Solution & Product/Service
10. The Opportunity
11. Business Model
12. Go to Market / Traction
13. Competition
14. Competitive Advantage
15. “30 Point” Financials
16. The Team
17. The Ask
18. Questions & Answers
19. Close the Show
NOT DONE YET
20. Iterate
21. TED and Jobs
22. Prune
23. Purple Cow
STAGE PRESENCE
24. Excitement & Passion & You
25. Face the Audience
26. Own the Room
27. Sweating the Details
28. More Do’s and Don’ts
29. Entertain
30. You will be Fine
FROM PITCH TO STORY
31: Telling a Story
32: Two Holes
33: Story, not Essay
34: Finding Your Story
35: Begin in the Middle
36: Creative Iteration
37: Suspense
38: Open and Close
39: Spoken, not Written
40: Slides
41: Video
42: From Story back to Pitch
The Rules
Example Pitch: Concrete Battery
Example Pitch: Ensibuuko
Example Story: PMP & Livestock Bank
